Search Engine optimization is the process of fine tuning a website in order to generate increasing traffic from search engines.It is actually the practice of selecting the most appropriate keywords or phrases related to your site so that when those keyword phrases are searched for in Search engines your site ranks high.

It involves tweaking content such as HTML and META tags as well as link building processes.

The most popular search engines are Google,Yahoo,MSN Search,Ask Jeeves and AOL and  most keep their methods of ranking very secret so as to gain credit for finding the most valuable search results and to prevent spam pages from congesting these results.

Interestingly you don’t have to pay to get high rankings in these Search engines.
You just have to conform to search engine rules and guidelines.

But you should bear in mind  that a webpage that ranks as high as  #1 in a particular search engine could rank #200 in another search engine as search engines employ several factors while ranking the listings where the factors themselves and the value each carries may alter continually. Fresh sites need not be “submitted” to search engines to be listed. Just a link from a  reputable site will compel the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

It is imperative that you have good valuable content  on your website so as to generate quality links to your site as the search engines grades  websites by the quality of incoming links from other websites.To elaborate further, a link from a page to another is regarded  as a ‘vote of confidence’ for that page that the link points to.

Your content also has to be original,if it’s found on other sites it would be difficult to get links.

Currently the search engines are fervently improving their technology to crawl deeper into the web and return results which are more relevant to users but there is always a limit to extent they can go.Playing your cards correctly can provide you massive traffic whereas wrong moves can sink you deeper in the search results so it is prudent to understand the fundamentals of SEO to be able to fully utilize it to your advantage.

Be cautious of companies that promise automatic submission of your website to thousands of search engines,most are  not genuine. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

There are numerous search engines and directory companies, where you can submit your website to as many companies as possible. The following links gives info on  search engines and directories:

http://websearch.about.com/library/searchengine/blsearchenginesatoz.html 

http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm

SEO help greatly in boosting website rankings and as the competition online has become increasingly keen websites which employ SEO certainly have advantage over the others. 

Hope this post was resourceful.

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