by Aya Wilkinson

Black Hat technique is a method of Search Engine Optimization that is frowned upon by search engines as well as searchers. If you’ve gotten to the point of searching what Black Hat Optimization is then you already know the purpose of a SEO Consultant what the Search Engine Optimization process. In the past different techniques weren’t separated by good and bad, they were all neutral, however, after a while certain SEO Consultants and other individuals started taking advantage of this process and started using deceit and spamming in order to higher the rank of their web sites. As I mentioned above, these techniques are frowned upon and can easily get a sites rank to be lowered or the site be removed altogether.

Keep in mind that you must avoid Black Hat methods and make sure that your SEO Consultant is aware that you don’t approve of that kind of optimization as they can only lead to trouble. By using these methods you and your company will receive bad reviews from customers long after your web site has been removed by the search engine. There are a couple of Black Hat methods that must be avoided at all costs. When a web site or a page of a web site consists of lists of keywords and tags its called keyword stuffing, or simple word spamming. This Search Engine Optimization method is used to get a higher ranking as well as receive more hits by searchers. If you want to increase traffic to your web site it will not be using this technique, as it will only frustrate the searchers and only get your site removed from the search engine. You, and your SEO Consultant if you choose to have one, can have a good number of true searcher traffic by using the key terms that pertain to your web site in an interesting and useful manner, such as informative text and proper tagging.

The technique that you or your SEO Consultant must avoid is the usage of too many unnecessary keywords in your site will get the attention of search engines. Such use of keywords can be either by posting just lists on the site and nothing else. This will do nothing more than create problems to you and your web site, there are ways of Search Engine Optimization that you can use in order to increase traffic to your web site, and creative ways of using the necessary keywords in texts without attracting the negative attention.

Another Black Hat Search Engine Optimization technique that you and your SEO Consultant should avoid is basically the same as above, however, making the words invisible, because one can’t see the word spamming or word lists doesn’t make it ok to do it. This text is usually masked by making the font the same color as the background, or it being outside the borders of the website. It’s used to attract search engine spiders as well as searchers. It’s the same thing as Keyword Stuffing even if you don’t see the words. This of course, like all the other Black Hat techniques is frowned upon and can lead to web site removal off of the search engine.

Lastly, the final Search Engine Optimization method that is considered Black Hat that you must avoid using is called doorway pages. This method is primarily used to attract search spiders and search engines in order to get higher ranking and more traffic. The web site is made one way for search engines and search engine spiders, and then if a human goes into the web site they are redirected to a different web site. At this point however search engines and spiders have been made smarter and spot doorway pages and don’t list them as well as find them and remove them when necessary. Prior to working with your SEO Consultant make sure that they do not use this method or any of the above methods mentioned as they will not have a long term positive effects.

It’s always tempting to try and find new ways of improving your web sites rating and views, however, unfortunately that doesn’t mean you have to use Black Hat Optimization, as that doesn’t offer any long term profits. For a short period of time your web site will get more visitations and be highly ranked, however, that is short-lived and you lose customers to your web site and company and risk getting your web site removed altogether. The risk is just not worth it and it is time consuming. There are plenty of honest ways, referred to as White Hat, ways of attracting attention and higher rank to your web site.

It’s important not only to know of the Black Hat Search Engine Optimization Techniques, but also learn the White Hat techniques in order to better utilize your tools and create a better web site that serves both you and the searchers. The most important thing that you and your SEO Consultant need to know and research are the type of customers and viewers you want to attract to your web site. Also getting a specialist to work on your site will give you the upper hand as they know different techniques and ways of assisting you and your business. If you choose to use Search Engine Optimization without hiring an SEO Consultant, make sure you know the necessary White Hat techniques and avoid any that are frowned upon by search engines.

In conclusion, keep in mind that the deceitful and frowned upon Black Hat Search Engine Optimization techniques are not the best way to go. The most that they can get for you is short-lived hype followed by your site being removed from the search engine. It’s important to learn and use the White Hat techniques and make sure that your SEO Consultant uses them as well, and get the best out of your web site.

About the Author:

Writing on Search Engine Optimisation is like a passion for Aya Wilkinson. Her writings about latest trends in SEO can be found at the site SEO Consultants She has handsome experience of running the SEO Company

1.Develop an interesting title for your topic. Many people will read it.

2.Make sure that you write original content on forums.

 3.Employ auto submission services or software to submit your articles to hundreds of article directories.

4.Download and activate “All-in-one SEO plugin”. This will give your blog some SEO advantages.

5.Download “Sitemap plugin” and activate it.

6.Turn  your blog title into the keywords you want to rank for.

7.Include keywords you want to rank in your blog’s tagline.

8.Publish  a new blog post daily.

9.Submit your blog to blog directories

10.Add more websites to the ‘Ping’ list (Note that this is available only in Wordpress blog admin area).

11.If you are not using wordpress blog, use AutoPinger.com to ‘Ping’ everytime you write a new post.

12.Create valuable and informational videos and upload them on YouTube.com.

13.Upload to many other video directories with TubeMogul.com too.

14.Develop contents that add value.

15.Create a topic for your blog on which you are the first one to talk about. You become the original source of the information and you will be recommended when they talk about the topic you started.

16.Give valuable comments on popular blogs that are related to your blog.

17.If you don’t know any popular blogs, you can do a  search  on Technorati.com

18.Be the first to give comments. The blog readers and owner will notice you and click on the link to your blog.

19.Give comments that stand out.

20.Search for forums which is discussing the same topic as your blog. Join the conversation and remember to put a link at your signature.

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

To your success

Bizinspirer

To generate the most outstanding results in web traffic,sales or revenue online one needs to fully understand and utilize the principles of viral marketing.

Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. 

 Viral marketing has the power of reaching thousands, even millions, of people in such a short time and with little effort from the one who initiates it.

Elements of Viral Marketing

There are at least six elements or basic principles of viral marketing you should gain hold of. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be.

1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word “free,” it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but “free” will give much faster results. 

Patience is important in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them.

2. Easy transfer to others. The medium used to carry the marketing message to other people should relatively be easy. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Ebooks,Email, web sites, software downloads are just some examples that can be used in viral marketing.

3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a short period of time. 

This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers.

4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a definite plus. People love to be popular. This motivation will drive them to communicate to more and more people to be known.

5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to creating a bigger network circle. Learning to use these existing networks in viral marketing will yield better results.

6. Take advantage of other’s resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of creating your own web page. 

It is best to learn these basic elements or principles of viral marketing first before actually doing it. Being to aggressive without doing your homework may just lead to damage instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

It is just not enough to have a blog.It should adhere to certain rules and guidelines to be included in search engines ,blog engines and free directotories.

Having an idea of what is required would help you build sites which would be approved by these engines but have in mind that these rules sometimes change  so it is advisable to update oneself often.

1.Guidelines for yahoo sites

2. Google Webmaster Guidelines

3. Ask Guidelines

4. Guidelines  for  Technorati  Quality Blogs

Search Engine optimization is the process of fine tuning a website in order to generate increasing traffic from search engines.It is actually the practice of selecting the most appropriate keywords or phrases related to your site so that when those keyword phrases are searched for in Search engines your site ranks high.

It involves tweaking content such as HTML and META tags as well as link building processes.

The most popular search engines are Google,Yahoo,MSN Search,Ask Jeeves and AOL and  most keep their methods of ranking very secret so as to gain credit for finding the most valuable search results and to prevent spam pages from congesting these results.

Interestingly you don’t have to pay to get high rankings in these Search engines.
You just have to conform to search engine rules and guidelines.

But you should bear in mind  that a webpage that ranks as high as  #1 in a particular search engine could rank #200 in another search engine as search engines employ several factors while ranking the listings where the factors themselves and the value each carries may alter continually. Fresh sites need not be “submitted” to search engines to be listed. Just a link from a  reputable site will compel the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

It is imperative that you have good valuable content  on your website so as to generate quality links to your site as the search engines grades  websites by the quality of incoming links from other websites.To elaborate further, a link from a page to another is regarded  as a ‘vote of confidence’ for that page that the link points to.

Your content also has to be original,if it’s found on other sites it would be difficult to get links.

Currently the search engines are fervently improving their technology to crawl deeper into the web and return results which are more relevant to users but there is always a limit to extent they can go.Playing your cards correctly can provide you massive traffic whereas wrong moves can sink you deeper in the search results so it is prudent to understand the fundamentals of SEO to be able to fully utilize it to your advantage.

Be cautious of companies that promise automatic submission of your website to thousands of search engines,most are  not genuine. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

There are numerous search engines and directory companies, where you can submit your website to as many companies as possible. The following links gives info on  search engines and directories:

http://websearch.about.com/library/searchengine/blsearchenginesatoz.html 

http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm

SEO help greatly in boosting website rankings and as the competition online has become increasingly keen websites which employ SEO certainly have advantage over the others. 

Hope this post was resourceful.