You never have to buy traffic again unless you want to. Online marketers  are always asking ,what are the best free ways to market and generate leads and money online. Well, a Press Release is one very effective  means of generating free targetted traffic to your site.

Why do I say that?

Your url gets placed over all the search engines immediately.You don’t have to wait for weeks.You also gain respect and in addition you are perceived as an authority and expert when you have press releases. 

Mind you,you are not supposed to do it once and forget but make a conscious effort to submit regularly,you have to be consistent. Trust me,it is  very doable to anyone ,you need to jot down your free times and have a marketing plan where press releases feature prominently .

 If you don’t have much time,outsource your writing as much as possible,then edit and post.

WHEN IS THE MOST APPROPRIATE TIME TO SUBMIT A RELEASE

According to experienced marketers it’s  advised that you submit on the last days of the working week so as to get released on weekends.When you employ  a PRweb,there is usually some  delay.The competition for top ranking  is less on weekends as people are not paying serious cash to be there when media personnel are not working the conventional 9-5 jobs. The idea is not for  publication as in magazines and newspapers but for search engine optimization.It’s imperative that you get online audience not an offline.

WHAT SHOULD YOUR PRESS RELEASE CONTAIN

• Title

• Subheading

• Body

• Keywords

• Contact information

TITLE

You should have rich keywords in your title for your specific niche.Do some keyword search using http://tinyurl.com/qkfuh and try the first 6 words to be the keywords for your press release optimized for. Add those popular keywords to your title.

Many direct sales letters have great headlines and titles which you can borrow and modify.

SUBHEADING

Your subheading should also be rich in keywords but providing a little bit more information in about 3 sentences.Here you summarize what your PR would talk about you.

BODY

Your body must be a great story,one which would compel readers to read on.It can be long or short usually between 100-500 words.Some services take more than that. Your press release must rich in keywords mentioning them 5-7 times in your release to help optimization..

Also include the basics in your release.

• Who

• What

• When

• How

• Why

• Where

Tell a story.Dont sell.Dont make it an ad and try to sell your product or service else it would be considered PR Spam. You have to generate enough curiousity so as to convince them to visit your site  where you can capture a lead or make a sale there.

Always add your website in the body if you can and if it is necessary.

KEYWORDS

Usually select 5-10 keywords ,depending on the service you are using.Keywords aid greatly with search engine optimization and bring you targeted traffic.

CONTACT INFORMATION

Provide your contact information as a website url or phone number where you can capture leads information.

***CAUTION***

Avoid getting into trouble with the companies you represent.Some do not allow press releases to be published without their permission.Do well to get their permission first else  you could be risking your whole business relationship.

HOW TO WRITE PRESS RELEASES

Do a search for keywords similar to yours and learn how others have wriiten their press releases. Go to http://www.prweb.com and type in your keywords to see the patterns and styles of similar press releases.

Check this out for a free press submission list.