Google AdWords Is Not Google AdSense

It is interesting to note just how common and daily vocabulary has changed with the times. Some years ago, if you asked someone to google up something, he might not understand what you mean even if he was familiar with the search engine of that name.

Today, however, everyone knows what you mean. That can only point to Google’s popularity and how it has come to be identified with looking up information on the Web. One can only imagine what new words Google, and companies like it, will introduce to the vocabulary five years from now and what they could possibly mean.

Even now, there are new terms that are making the rounds in everyday conversation – words that Google has invented. If you’re at all familiar with advertising on Google, then you’ve probably heard the terms AdWords and AdSense.

Perhaps, though like most people, while you may be familiar with terms you may not know what they are actually referring to. One mistake that’s commonly being made nowadays is to interchange AdWords and AdSense, thinking that these two mean the Henrye thing.

Fundamentally, interchanging them is a mistake because the two words are referring to two different things albeit they are very closely related to each other. This article will help you understand the differences between them, how they work together – and perhaps more importantly, how it can help you earn a little more money on the side.

AdWords and AdSense are part of Google’s advertising arm that is part of the company’s growing range of services. If you’ve used Google to look up information, then you’ve encountered AdWords. They are the text ads that appear on the results page of your search.

AdWords works by matching a Google user with Google’s paying advertisers. But instead of just showing random ads that the user you may not be interested in (or worse, be irritated at) Google will present ads that have something to do with what the user is currently looking up.

Take Henry, for example, who is looking up information on surfing. Henry types in the words “surfing sport” and hits the search button. Google will then present Henry with a list of webpages that contain information about that topic. Along with this listing, there appear text ads from companies offering products and services regarding surfing as a sport.

One of these companies is owned by Dan, who runs a surfing facility in the town Henry lives in. Dan is able to advertise on Google by signing up his company’s website with AdWords. He tells Google that he’d like his text ads to appear on result pages for the keywords “sport surfing” which is what Henry used to look up information. This is how Henry is able to see Dan’s ad on Google.

However, Dan doesn’t pay Google for just showing his ad. He doesn’t pay anything until someone like Henry clicks on the ad to visit Dan’s website. This is the pay-per-click (PPC) system, which is fundamentally how AdWords works.

Part of this setup is the ability of Google advertisers, like Dan, to set the price of how much the cost per click (CPC) will be on the ads posted on Google results pages. Popular keywords like “sport surfing” may command a higher CPC compared to other less popular keywords, but may be just as effective when it comes to advertising on Google.

AdSense works along side AdWords. While AdWords are text advertisements that appear inside Google’s results pages. AdSense are AdWords that appear outside Google’s website and onto other people’s websites.

Take Dian, for example, who maintains a website for the local surfing enthusiasts group. As part of their fundraising program, she enrolled the website on Google AdSense. By signing up for AdSense, Dian’s website will display AdWord advertisements that are related to the content on Dian’s website – in this case, about surfing.

Now, take Henry (still remember him?) who is still looking for information on surfing. Dian’s website is part of the listing that appears on Henry’s search inquiry on Google. Henry clicks on the link that leads to Dian’s website.

Henry browses through the website and reads up on surfing trips Dian’s group have organized. Along with that article, an AdWords advertisement is posted. It just so happens, that the ad is for Dan’s surfing facility. Henry, who is now more interested in taking up the sport, decides right then and there to visit Dan’s website.

By clicking on the ad, Henry has caused two things: 1. He caused Dan to pay Google the agreed CPC for placing his ad and 2. Dian’s website earns a part of that CPC by allowing Google to show Dan’s ad via AdSense.

This setup has made it possible for users like Henry to find information efficiently and be presented with AdWords from companies that are relevant to his search. Businesses like Dan’s can advertise effectively without needing to spend so much with AdWords, while website publishers like Dian can earn money by signing up with AdSense.

With AdWords and AdSense, Google has managed to give people the information they need while connecting them to others of similar needs and interests. The fact that it can make fair money out of it can only add to how cool it already is.

Beating Adwords and maximizing adsense are very achievable to anyone and they can be the most profitable marketing techniques you will ever employ to generate significant revenue online.

To your success,

Bizinspirer

You’ve probably come across the word Adwords at least once or twice. You know it has got something to do with Google but if you were asked what AdWords really is, would you be able to answer the question? If your answer is no, reading on will help you do just that.

If you’ve conducted at least one search via Google’s website, then you have already seen these Adwords. These are the text advertisements that appear on the results page of your Google search.

For example, you’re looking up information on digital cameras. You would very likely then type in the words “digital” and “cameras” into the Google search box. Those words are called keywords and Google uses them as the basis to look for information on the Web.

Google publishes its findings back to you on what’s called a results page. The results page is a list of webpages Google suggests you visit to know more about your topic of inquiry (in this case digital cameras).

On the results page there are text ads. One is about an online store that sells cameras, while another is from a company that offers probably photography services.

Now you may think that it’s pretty cool (and coincidental) that the ads that appear on the results page have something to do with your topic of interest. But what you should know is that this coincidence is in fact, planned on purpose by Google – and this is how AdWords works. By typing keywords into the search box, you have identified what kind of advertisers will appear on your results page.

To get a clearer understanding of how this works, try to picture yourself as an owner of a business (in this case, a camera sales and repair shop) with a website. As a business owner, you need to let people know about your business and that means you need to advertise.

Before AdWords, that meant you had to spend a huge amount of money on print, radio or TV ads. For smaller businesses it might mean making flyers and posters to be distributed in your area. But that, too, takes time and money.

To make things less encouraging, there is no surefire way of knowing that the people who’ll be seeing your ad are actually interested in seeing it, much less on your actual product or service.

With AdWords, not only are you showing your advertisement to people who are interested in your product, you also spend a significantly less amount of time and money in producing it. This is because of primarily two reasons:

1. Keywords are what matters.

In placing your ad with Google AdWords, you don’t need to spend on expensive productions. All you need is a keen sense of knowing how your (potential) customer thinks.

As in the previous example, when a person types in “digital cameras” on Google’s search box, it means he is looking for information about the topic, hence, interested in knowing more.

Google allows you to capitalize on this interest by giving you the opportunity to show the user your advertisement for your camera shop. The user is already interested about your line of business and therefore chances are good that he will read your ad.

Knowing what keywords people will use to look up information allows you to address your ad to a more specific target.

2. Pay only when they click through.

The other great thing about Google AdWords is that the cost of advertising is brought down to very manageable levels. Unlike conventional advertisements where you have to pay FIRST before your ad is shown, Google charges you only when a user clicks on your ad to visit your website.

Just how much is charged for every click? Only as much as you want it to be. Google has implemented a bidding system to “sell” keywords where advertisers, just like you, will dictate how much a cost-per-click (CPC) on an ad will be. The general principle being: the more popular the keyword is, the more expensive it can become.

For example in this case, the CPC on a results page using the (more popular) keywords “digital camera” may cost 50 cents while the CPC on an ad appearing on the results page for the (not so popular) keywords “camera lens maintenance” may just be 20 cents.

However, don’t be misled with this seemingly low cost. Agreeing to pay 50 cents per click may not seem much, but if 200 people click on your ad every day, you’re looking at $3000 per month. Even for a medium-sized business, that is still something to consider. This is where smarter advertisers not only spend less in advertising but also increase their revenue by converting more casual visitors to actual customers.

By using more specific keywords you show your ad to a person whose interests are that much closer to what your business is offering. Therefore, when he clicks on your ad to go visit your website, it is no longer your burden to convince him he needs your product or service.

With this setup, it is not far-fetched to being able to conduct a nationwide ad campaign for your business at a dollar a day AND see encouraging results on the bottomline.

In the end however, all these innovations still build on the foundation of knowing your customer and how they think. Once you’ve got this down pat, AdWords then becomes a much more powerful tool that can increase your online business’ potential to make profit.

To your success

bizinspirer

Blogging  or article writing can be exciting and  real fun.Initially you have great ideas you want to share and write about,full of energy and motivation but after a while you ran out of  gas and you are compelled to hunt for ideas and content.Most bloggers are faced with this dilemma many many times and it can be difficult keeping up with initial drive.

1.       One of the first things to do to come up with ideas is to cultivate the habit of carrying a notebook and making a conscious effort to jot down ideas anytime they spring up.When in a queue waiting for the doctor ,in a post office or in a bus you can brainstorm  during these times and scribble down your ideas which you can expand on later.

2.       Learn to read. Reading has been found to very helpful in keeping the mind sharp. Reading  a book periodically, lets say every month would be a great start. What you read can always generate ideas for you to write about.

If  developing these habits would be a lengthy drill   then you can employ these  resourceful tips  for great content and ideas.

i.                     Google News

Closely keep an eye on google news for keywords related to your niche.If you find a compelling story or one you disagree with ,you can add your thoughts and re-edit the contents.The actual value is in the view point or reference you add.It is not worth it to just repost the news summary.

ii.                   Search

I guess you may also have the perception that there is information on almost every subject matter.It is not always the case.If you chance upon an area which has minimal content you can do some research and  capitalize on that opportunity and continue developing content.

iii.                  Monitor Authority Blogs

Closely monitor authority blogs and do well to comment on editorials you agree or disagree with.Chances are that you may be noticed and a link may be provided to your comments.This provides the opportunity for readers to direct your content.

iv.                 Forums

Forums are one of the best places to discover ideas.You can collate points from specific  posts,re-edit and then summarize the posts.

In essence you can never run out of ideas unless you want to.Check out this site for hundreds of resources for finding content for your blogs.

To your success

Bizinspirer

I came across this video on youtube and I was so encouraged by it.At least It gave me a reason to compliment others when ever they deserve it particularly when it comes to commenting on good blogs.Hope  you enjoy it

Recommended Ebook Publishing Software

Ebook writing has been known to be one of the very effective tools in enhancing web traffic. It is also a  major tool for branding in network marketing .

Before delving into producing your own  viral e-book, you have to consider a lot of things before going into the nitty gritty details of writing it. Your viral e-book is your key to succeed in the online market. It should help you increase your site traffic, client base, and sales, of course; else, it defeats the purpose of having a viral e-book.

First thing that you have to plan is what your viral e-book should be about. The topic should be interesting and it must be related to the product or service you are promoting. Once this is done, the next step is choosing a good title for your e-book.

People look at the title or the label of a product first before anything else. Thus, the title that you decide for your viral e-book should grab the attention of as many people as possible.

Once you have accomplished these things, it is now time to think about what to write on your e-book. What should it contain for it to be really interesting to the readers?

What to Include on Your e-Book

When you are in the process of choosing the topic for your e-book, you should also have considered the amount of information you can write about that topic. So it is better to choose one that you are very knowledgeable of, something that you know by heart, especially if you will be the one writing.

The content of your viral e-book is like its heart; without the content, your e-book will not survive. And even if it does have content but not that informative and useful to anybody, it will eventually fade out since there will be less and less people who would want to pass it on.

If you are writing your e-book yourself, it is best to write about something that you really know very well. When you write the contents yourself, it will add to the credibility of the information included and will have a personal touch. You will be able to control the information included since you know what you want included and not.

If you think that you cannot do it yourself because you are busy with other things or just do not know how to write effectively, you can always hire a ghostwriter. Ghostwrites are those who write articles and other materials in behalf of another person. The reason for such a name is because the identity of the real writer remains anonymous.

Hiring a ghostwriter is beneficial since most of these people do have a wide experience in writing things about different topics. With this, you can focus on more important things while being assured that your e-book will have its quality content because another person is doing it for you.

Before choosing the right writer for you, you can ask them for their portfolio or any sample work. This way, you will have an idea about how they write and if it would fit your requirements.

Also, make sure that the writer clearly understands the topics to be written. If you have certain instructions that should be followed, make sure it is clear and well understood by the writer. Having a bad relationship with the writer that you chose will only ruin your viral e-books success.

Your viral e-book should be interesting and informative at the same time. Depending on the topic, you can add research studies, current statistics, interviews with professionals or expert on that field, results of surveys you may have conducted, and a lot more. With these things, your e-book will not look boring and monotonous to the readers.

Writing the contents of your e-book can be the most enjoyable part in producing this viral marketing technique. This is where you can show your creativity and imagination. Even if you are not the one writing the contents and articles, you still have some control over the write-ups by providing the instructions on what you want to include in the article and not.

You indeed have several options on how to add contents on your e-book. Whatever option you choose, you should make sure that the content of your e-book will serve its purpose. It should be able to make you reach your goal of producing the e-book.

Conventional multilevel marketing has been around for years however its success has been low.If you have the impression that taking on a networking marketing business is a guarantee for a lifetime of financial freedom  I am sorry you might be disappointed.Do not get me wrong,network marketing can and does generate  a lot of money,infact a lot of people are making fortunes online from the comfort of their  homes.

There has never been a time when so many people have actually become millionaires just doing business via the internet.

It needs a lot of dedication,hardwork and employing the right startegies else you might become part of the majority (about 97%) who actually spend more than they earn.

Prior to the advent of the internet ,network marketing largely revolved around cold calling and warm market list building an I guess you will agree with me how fraustrating and disappointing it is to try and sell a product or service via the phone.Even the most skilled network marketers would admit  having doubts after being rejected and hang up on several times.

With a well thought out marketing plan and a little bit of research anyone can enjoy a huge success with with an online business.Listed below are some success tips  for building an mlm  business online.

1.       Your lead capture page must be well designed,appealing,catchy and must have a professional outlook.It has to capture the interest of the visitor.It is advisable to provide a free report,video or ebook as these have been known to be very effective in encouraging  signups.

2.       Always include an opt-in-box for a visitor to subscribe and make sure that you have very informative and convincing follow up emails and an autoresponder which will allow you to periodically in touch with your prospects.According to studies a customer needs to see your about seven times before he or she is convinced to buy from you.

3.       Make sure that your product or service is reputable and in high demand.It should be a proven seller.

4.       Learn to understand the concept of Attraction marketing- a must know for every network marketer – without which success may be a far reach.

5.       Once the prospect becomes distributor ensure that you provide all the training and resources for them build their business online.Doing this will guarantee retainship of  your downline for a long time.

6.       You always have to educate your self and it is necessary to learn to be abreast with current trends of network marketing so as to take advantage of new and emerging marketing techniques.

In essence your success will depend on your commitment to excellence as well as developing a strong interpersonal relationship with your prospects.

So I guess  you have finally stepped into the world of making money online. You too, like the others, may have decided to start with the affiliate programs. Also, you must have heard that it’s not a big deal to make good money with affiliate marketing, provided you choose the right programs and do some strategic planning while promoting your affiliate products. So far so good.

Whether you are promoting other people’s products or promoting your own products - that doesn’t matter because after all it is nothing but your own business and your means to earn good money. So whichever be your case, I am sure you would not want to leave money on the table and invite others to steal your share of profit.

Even though the industry of affiliate marketing is pretty competitive but if you are cautious and are strategic in your marketing techniques then, it could be very profitable for you.

Take a close look at the industry, you will see that not every one who gets into affiliate marketing is successful. People who are doing well leave no room for failure and take all security measures and understand its importance.

Yes! Security is one of the key factors in affiliate marketing. If you do not adopt proper security measures, then your business will be at high risk. One of the most important way to restore security is to protect your affiliate links. Do not take them for granted. A bit of carelessness on your part in regards to affiliate links may cost you a lot of dollars.

Do you know the long complicated links that you send to your prospective customers not only look convoluted but they can create a lot of problems too! If you send such an affiliate link to your customers, then the smart ones will definitely figure out that you are promoting someone else’s product and they would rather visit the parent company. Also, if your link does not function then your customers have to type a really long URL into the browser, which will definitely put him or her off.

You could be a victim of even a worse situation. What if some devious Internet pirates steal your affiliate links and replace them with theirs. If they do that, then you get no commission at all.

Did I scare you off with all of the above possibilities? Well, that certainly wasn’t my intention. I just wanted to open your eyes and state facts that actually happen in the world of Internet. It happened with me until I came across ViralURL , that brought a revolution to my online ventures.

So, if you are not getting the desired results out of your affiliate marketing,don’t lose hope. There’s definitely a remedy to this problem and that is ViralURL.com

Do I hear you asking, what is it and how can it help in averting any adverse situation for an affiliate marketer like me?
Be patient and read on, if you love your business.

ViralURL is a link cloaker that protects you in the truest sense. There may be many unethical people lurking around, who might play with your affiliate links by cutting them off or replacing them with their own etc. How much effort you put in towards building your business and advertising your business, if your links are tampered with, then all your hard work will be rendered useless.

In order to avoid such a rip off, ViralURL gives you full protection and sees to it that your affiliate links never get exposed to others.

So save yourself from getting ripped. Get all the commissions to your account that you rightfully deserve. All this is made possible by ViralURL.com

It is a blessing for every affiliate marketer like you and me, who wants to achieve success in their endeavor.

Is it limited to only link protection?

NO!

It does much much more than that. Let’s see what ViralUrl can do for us:

*It  helps us in protecting commission.
*It helps in building mailing lists.
*It helps in tracking statistics.
*It helps in earning extra ad credits.

In short, ViralURL allows us to create massive business leverage.
I don’t see any negative aspect associated with it. All you have to do is join it for free, then cloak your links, promote them and see your business soaring higher and higher.

To your success

To generate the most outstanding results in web traffic,sales or revenue online one needs to fully understand and utilize the principles of viral marketing.

Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. 

 Viral marketing has the power of reaching thousands, even millions, of people in such a short time and with little effort from the one who initiates it.

Elements of Viral Marketing

There are at least six elements or basic principles of viral marketing you should gain hold of. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be.

1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word “free,” it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but “free” will give much faster results. 

Patience is important in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them.

2. Easy transfer to others. The medium used to carry the marketing message to other people should relatively be easy. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Ebooks,Email, web sites, software downloads are just some examples that can be used in viral marketing.

3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a short period of time. 

This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers.

4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a definite plus. People love to be popular. This motivation will drive them to communicate to more and more people to be known.

5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to creating a bigger network circle. Learning to use these existing networks in viral marketing will yield better results.

6. Take advantage of other’s resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of creating your own web page. 

It is best to learn these basic elements or principles of viral marketing first before actually doing it. Being to aggressive without doing your homework may just lead to damage instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

If you have a business online and you are eager to reach a very wide audience then you need to resonate your name on the web.You need to capture the market with one of  the most powerful tools - viral marketing  ( word of mouth )– but there must be a concrete reason for clients to spread your word.

When you purchased an item or availed of a service of a certain establishment and are satisfied with what you got, don’t you recommend that to a friend? And when you give your recommendation, doesn’t your friend buy or avail of it as well? 

More often than not, we express our satisfaction with some product or service by telling our friends and relatives about our experience. Some of them will actually try the same product or service that we recommended. Essentially, we have just successfully advertised the product through word-of-mouth without the establishment having to spend a penny on it.

That is the idea behind viral marketing.

Viral marketing is an advertising strategy that entices people to pass on a marketing message to their relatives and friends. It is called as such because of its similarity to an epidemic that easily spreads out, with an exponential growth, once an individual gets “infected.”

How did this marketing phenomenon start?

The concept of viral marketing, which is passing along a message, has been around for a long time now, even for centuries. There was just no specific name for it until 1997 when Steve Jurvetson, a venture capitalist, came up with the term “viral marketing” to describe Hotmail’s marketing practice then.

Hotmail’s practice was to append an advertisement of itself on each message that is sent using their service. When a recipient gets interested and clicks on the ad, it will lead to Hotmail’s website for him to signup. This will go on and on, and the growth is similar to an exponential curve.

Types of Viral Marketing

There are different ways to apply viral marketing strategy.

- Pass-along. This is the most common type of viral marketing. Web sites that ask their users to tell-a-friend about their products and services is an example of pass-along messaging. However, there is a risk of the message being labeled as “spam” by email providers. Thus, it is important that the “from” and “subject” lines do not contain any word that may be tagged as spam.

- Incentivised viral. This is a marketing technique used by companies in which users are offered rewards when they refer somebody to the company. This becomes more effective when the referred person needs to take action for the reward to be given.

- Undercover. The most difficult viral to spot, undercover marketing sends a viral message that is disguised as just an unusual page or piece of news without obvious link citations.

- Edgy gossip or buzz marketing. This type is most common in the entertainment world. A good example is the spread of different controversies, like getting married or divorced, involving the stars of a movie that is yet to be released. This is like a word-of-mouth advertising for the movie.

Methods of Transmission

Spreading the viral message can be done in different ways.

- Email. This is the most common type, when people forwards messages such as inspirational messages, jokes, funny clips and pictures that advertises a certain product or service.

- Instant Messaging. People who receive links from friends through instant messaging servers, like Yahoo or MSN, are more likely to check it out because of the notion of urgency of the sender.

- Web sites. Most of the articles now published online have a link that says “Send to a friend.” This is one way to make the article reach a good number of people by just posting it in one site.

- Word of mouth. Of course, this is the traditional way of passing on a message to another person; and most of the time, the most reliable method too.

Though there are several ways on how to do this kind of advertising, there are also barriers to it. One was already mentioned, which is the risk of the message being labeled as “spam.” Since a lot of companies now are using this method and promoting their products through email, email providers proactively created some sort of filter in their system to separate potential spam emails from the more trusted ones.

Other barriers can be the size and format of the viral message. If the content is a video clip, its reach may be limited because of size limitations of most of the email providers. Media format is also one thing to consider because not all recipients of the message may have the right application to open the file.

But despite of these constraints, businesses are already getting into this style of marketing. Indeed, this technique helps in dramatically increasing revenues by reaching a huge number of the target market without having to spend a big chunk of money for advertisements. Viral marketing will definitely go a long way, especially in the World Wide Web.